Marketing consultant

In a double digit market, Worldline is shaping the future of digital payments for a trusted world. Join the European leader in Payments.
To increase the brand visibility / awareness for this company. we will launch an extensive brand campaign (project) among financial institutions and related stakeholders in Europe. For this project we are in search for four marketing consultants / specialists to implement and operationalize this campaign. This team will cover the entire marketing spectrum, including: digital marketing (SoMe, e-mail, website), channel marketing, campaign marketing, content (creation) marketing, event marketing, advertising, etc.
The marketing consultants / specialists will report to the Marketing Manager.. You will work daily with the Marketing, Communication, Sales, Product Management and Innovation teams on international level.
Your main missions are:

1. Awareness creation: increase the visibility of this company, operating under the expert brand equensWorldline, and its services among financial institutions and related stakeholders (consultants, associations, regulators, press and media) in Europe.
2. Develop marketing channels: significantly increase the number of relevant social media followers, digital newsletter subscribers and prospect database.
3. Lead generation: generate marketing qualified leads and ensure proper sales follow-up.
4. Retain clients: increase the chance of contract renewals and margin preservation.

• Between 5 and 10 years of B2B marketing experience.
• Bachelor or Master in Business Economics or similar, with a specialization in marketing.
• Knowledge and experience in the payments industry is a plus.
• Knowledge and experience in the banking industry is a plus.

Your desired experience in several of these items:

• Proven experience in running awareness and lead generation campaigns.
• Proven experience in working with social media tools, specifically LinkedIn (Campaign Manager and Sales Navigator), Twitter, Oktopost and YouTube.
• Proven experience in working with marketing automation tools, specifically Pardot and Salesforce.
• Experience with Adobe illustrator / Adobe photoshop or similar tools to make / resize images banners is a plus
• Proven experience in creating content, structures and customer journeys for websites.
• Proven experience in event marketing, by organizing conference and event participation.
• Proven experience in content marketing and developing marketing collateral, for example: video’s, animations, brochures, white papers, infographics, blogs, presentations (PPT), etc.

Your desired skills:

• You have a strong work ethic, with an ability to take initiative and manage several projects at the same time.
• You can work autonomously and at the same time perfectly collaborate in a virtual team with the ability to mobilize around cross-functional projects.
• You know how to set priorities and manage medium / long term projects.
• Excellent level of written and spoken English.
• You deliver high-quality work and have an eye for detail.

S-IMTAC is gespecialiseerd op het gebied van Interim Management / Detachering, Opleidingen & Projecten en Vitaliteit in de sector Banking, Finance, HR en Marketing & Communicatie. Onze missie is simpel, gewoon S-IMTAC Wij zijn eerlijk, betrokken, persoonlijk en doen net even dat extra stapje voor jou. Wij geloven in kansen en uitdagingen. Daarnaast geven wij trainingen voor het bedrijfsleven, MKB, overheden, banken en verzekeraars. Denk hierbij aan Sales Trainingen, Management Trainingen, Motivatie Trainingen, Advies / Coaching on the job, etc. De kracht van S-IMTAC zit in de ervaring, kennis en netwerk van het team. De organisatie is gericht op de volgende divisies: Banking, Finance, HR en Marketing & Communicatie. Op iedere divisie zitten specialisten met alle know-how om de juiste professionals te werven, selecteren en te trainen voor de betreffende opdrachtgever. Doordat de specialisten o.a. zelf operationeel zijn of zijn geweest bij de opdrachtgevers, weten zij precies wat er speelt, wat er wordt verwacht en boven alles, zij spreken dezelfde taal.