- 36 - 40 uur
Functie omschrijving Marketing consultant
To increase the brand visibility / awareness for this company, they will launch an extensive brand campaign (project) among financial institutions and related stakeholders in Europe. For this project we are in search for four marketing consultants / specialists to implement and operationalize this campaign. This team will cover the entire marketing spectrum, including: digital marketing (SoMe, e-mail, website), channel marketing, campaign marketing, content (creation) marketing, event marketing, advertising, etc.
The marketing consultants / specialists will report to the Marketing Manager, Worldline Financial Services. You will work daily with the Marketing, Communication, Sales, Product Management and Innovation teams on international level.
Your main missions are:
- Awareness creation: increase the visibility of the company and its services amongst financial institutions and related stakeholders (consultants, associations, regulators, press and media) in Europe.
- Develop marketing channels: significantly increase the number of relevant social media followers, digital newsletter subscribers and prospect database.
- Lead generation: generate marketing qualified leads and ensure proper sales follow-up.
- Retain clients: increase the chance of contract renewals and margin preservation.
Functie eisen Marketing consultant
Between 5 and 10 years of B2B marketing experience.
Bachelor or Master in Business Economics or similar, with a specialization in marketing.
Knowledge and experience in the payments industry is a plus.
Knowledge and experience in the banking industry is a plus.
Your desired experience in several of these items:
Proven experience in running awareness and lead generation campaigns.
Proven experience in working with social media tools, specifically LinkedIn (Campaign Manager and Sales Navigator), Twitter, Oktopost and YouTube.
Proven experience in working with marketing automation tools, specifically Pardot and Salesforce.
Experience with Adobe illustrator / Adobe photoshop or similar tools to make / resize images banners is a plus
Proven experience in creating content, structures and customer journeys for websites.
Proven experience in event marketing, by organizing conference and event participation.
Proven experience in content marketing and developing marketing collateral, for example: video’s, animations, brochures, white papers, infographics, blogs, presentations (PPT), etc.
Your desired skills:
You have a strong work ethic, with an ability to take initiative and manage several projects at the same time.
You can work autonomously and at the same time perfectly collaborate in a virtual team with the ability to mobilize around cross-functional projects.
You know how to set priorities and manage medium / long term projects.
Excellent level of written and spoken English.
You deliver high-quality work and have an eye for detail.